Introducing Creatures United

We are excited to announce the launch of Creatures United, a ground-breaking campaign that will change the face of conservation. Creatures United is an alliance between corporations, NGOs and other organizations who are joining forces to create a disruptive, social- first communications platform designed to increase awareness, convene community, educate citizens, drive behavior change and raise funds for vital conservation projects focused on reversing the global threat to our biodiversity. 

The campaign will use animated animal characters, voiced by celebrities. We will also leverage NFTs to create, build and engage community around Creatures United, raising funds for its mission and projects. Running beneath every campaign will be an ongoing program of resources, education and tools to help all of us to move towards nature-positive behaviors in every aspect of our lives. 

Key Steps: 

1. Convene - Convening the leading companies from different industries who want to drive innovation at a product or service level to become part of the solution. 
2. Fund - Massive funding-engine through NFTs that will directly support habitat conservation & nature restoration projects, a campaign for nature, and a fund for content and storytelling about biodiversity. 
3. Amplify - Elevating and amplifying the existing work of NGOs/academic institutions/businesses/ leaders in this field. 
4. Educate - Raising awareness of biodiversity loss through high profile, research-based campaigns. Educating citizens about the link between their actions and biodiversity. 
5. Act - Encouraging collective responsibility through specific behavior changes and citizen action.